- How
to choose where to advertise wisely. When
choosing, you must consider a variety of things.
- Will
you be advertising on a website that is relevant to your product?
If you own a holiday property in Greece, you are unlikely
to get much business if you advertise with a company that
specializes in Australian properties, or a company that advertises
pretty much everything in Greece from plumbers to clothing
shops, etc and includes some holiday properties. You must
advertise with a company that specializes in Greek holiday
properties.
- How
many people visit their website? Unless the company
asking you to advertise with them has a lot of people visiting
their website and as such has a high ranking with search engines,
then your advertisement is not likely to been seen by many
and you will get poor results on your investment.
- Where
to advertise and how? As a Greek holiday property
owner you are trying to attract clients to your hotel, apartments
or villa. To do so you must have the right exposure. For example
paying so that you can be included is some website that is
just a directory, will not provide much information on your
property in order to make it attractive to prospective clients.
Of course the directory might provide a link to your existing
website if you have one, but then you need to consider how
good is your existing website? Your advertisement needs to
provide a lot of information and images to help someone to
choose your establishment over your competitors.
- Is
it worth the money? Sure you can just pay 50 Euro
for your advertisement, but if you advertise with a website
that is not highly ranked, then who is going to see your advert?
In this case you have wasted your money!
Of course you can pay 1000 Euro or more for your advert by
advertising with a company that is very highly ranked. But
can you afford that?
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ADVERTISING YOUR BUSINESS WEBSITE OR TRAVEL PROPERTY IN THE RIGHT PLACE
Strategic advertising
Search engine submission
E-MAIL marketing
